BLOG Retail Graphics: 5 Things to Consider
Retail Graphics: 5 Things to Consider
- PRINTING MATERIAL CHOICES
- HANGING HARDWARE
Blog Retail Graphics & Signs:
ICL Imaging is New England’s full-service large format printer with over 60 years experience in printing retail graphics. Our best practices and experienced people set us apart. We hope this Blog Retail Graphics will be educational and informative for you.
From short to medium runs, many of today’s leading brands depend on ICL for visual marketing products and services for POP displays, Display Risers, Floor and Window graphics, Retail Signage and Displays to visually promote their retail products and services.
We offer you a vast array of materials including, quick change-out Magnetic Systems, Fabric, Vinyl, Mesh, Backlit Transparencies, and top quality Photographic Paper. We have over 500 materials you can choose from – and we’ll make the choice easy for you! Samples available.
From two-sided signs for shelf tops, single-sided shelf talkers and gondolas, to Floor Graphics with either permanent or removable adhesive and OSHA approved slip resistant over-laminate, you’ll find it here at ICL Imaging.
We offer kit packing and fulfillment services and can ship cost effectively with the carrier of your choice. ICL Imaging is the one-stop-shop for your next retail rollout. We can handle it all for you with Retail Signage and Displays.
Critical color matching to your specified colors with our PMS based profile system for speed and accuracy. Our triple check quality control process and on-time delivery system will meet your deadline.
Four Customer Service Reps, Eight Outside Account Executives and 37 Production and Administration employees will guarantee your satisfaction and ease of doing business.
At ICL, we focus on all the details that support your ultimate success. When you want consistent quality delivered on time and on budget –
Call ICL Imaging (800) 660 – 3280
Large Retail Graphics Need Special Handling:
We recently completed the printing and fulfillment of over 9,000 graphic pieces for a major shoe company.
The graphics were printed on a variety of materials and on different output devices. There were many different sizes and quantities as well.
All of this had to be done in a very short time frame. The job was completed on time, without a hitch.
The SECRET…. we double-checked everything. The first check was to find out if there was anything that needed to be re-printed. The second check was to make sure that the corrections were done correctly. The RESULT, 100% Client satisfaction!
PRINTING MATERIAL CHOICES
What do you want to cover – Walls, Display Racks, Windows or Floors? How long do you want the graphics to be in place? Print materials can be opaque, translucent, and transparent, with or without adhesive. Materials can be made of paper, poly-vinyl, polyester, fabric, Mylar and more! Adhesives can be removable or permanent.
If the graphic is going on a window, will it be viewed from both sides or just one side? How about opaqueness that will block out the light or would you rather have a translucent graphic?
Think of the longevity of the graphic and how it will come in contact with foot traffic, vandalism and wear and tear. Over-laminates can help protect the image and retard color fading as well.
If the graphic is outside, you will need to think about the temperature, wind and sunlight. If the graphic is in a window indoors, it will need fade protection from the sun.
Whether you need Fulfillment, Kit-Packing, Pull-Pack & Ship, or full Distribution, ICL Imaging can handle it all.
We have over 3,000 sq/ft of dedicated space just for Fulfillment and Special Packaging. Custom crating and worldwide distribution services are available.
- Distribution Management
- In-House Courier Services
- Inventory Control
- Kit Packing
- Pull, Pack & Ship
- World Wide Distribution
RETAIL GRAPHICS: Display Hardware & Banner Stands
There are many types of retail graphic holders and retail signage stands for displaying your retail graphics. A few things to consider are space, changeability, style and price.
If floor space is a concern, you may want to consider hanging your store graphics from the ceiling with plastic or aluminum extrusion snap systems.
Double-sided Window Graphics can hang easily from long plastic extrusions that snap onto the poster top and bottom. These hangers come in black, white or clear. High-end Aluminum profiles are also available for hanging retail signage.
Free Standing pole systems are lightweight and can hold single or double-sided graphics. A more solid base to hold your message is a floor standing base panel system that can hold a double-sided rigid board in place.
TYPES OF SIGN HOLDERS
- Outdoor Sign Stands
- Illuminated Back-Lit Displays
- Side-Walk Signs
- Snap-In Frames
- Magnetic Substrates
- Ceiling Hanging Hardware
Hanging Solutions for Retail Graphics
ICL Imaging has a variety of Hanging Solutions for your Retail Graphics – just ask!
One important item to ask yourself is how will the store employees will hang the graphics. Imagine yourself high up on a ladder, leaning over and holding a large sign while trying to attach it to hooks that are too tight for the graphic.
I recently visited one large box store that we do work for and asked the clerk in that department what challenges they faced with graphic installation. I took that information to our hardware partners and we came up with a safe and easy hanging system.
ICL Imaging can help you with our years of experience. Since 1956, we’ve been helping people like you solve your challenges with our solutions.
We’ve been installing retail graphics for years and have built up a wonderful team of certified installers nation-wide. With over 60 years of experience, you can count on us to get the job done right.
So if you are looking for cost effective retail marketing ideas to increase sales and traffic, contact us today!
Why? Because 90% of information transmitted to the brain is visual and 70% of the buying decisions are made in the retail store. Signage and Graphics works!
In this digital age, a picture is worth so much more than a thousand words.
You may Upload your Retail Graphic files, or any other large file to be printed to our upload page at: https://transporter.icl-imaging.com/dropbox/upload
Please provide as much information as you can when sending us files. All fields marked with the asterisk (*) must be filled in.
If you need additional help, please call us at (508) 872-3280 and ask for Customer Service or Email them at firstname.lastname@example.org
Retail Graphics & Signs Applications:
- Backlit Signage Bring attention to special areas and products with backlit signage
- Custom Wall Murals Create an environment appealing to shoppers with custom wall murals
- POP Displays Most buying decisions are made in the store. POP Displays help close the sale
- Vinyl Banners Durable and inexpensive vinyl banners for advertising, theme building and create excitement
- Window Graphics Several types of materials are available for displaying your retail message to the outside world and pull customers into your store
Get a Price Quote
Visit our Quick Quote and fill out the Quick Form to receive a price quote.
To learn more about our services, contact us!
800 660 3280. Email: INFO@icl-imaging.com
ICL Imaging 51 Mellen St. Framingham, MA 01702
508 872 3280 www.icl-imaging.com
ICL Imaging is New England’s full service large format printer offering a wide selection of materials and output devices to handle any graphic size, up to 16 seamless feet wide.
We’ve built our 60-year reputation on guaranteed customer satisfaction and high-quality production, with best practices and experienced people that set us apart.